Soft Sheen Products, Inc.

CTL-E-1373 · Business · other · 1964-1998 (merged with Carson Products 1988; sold to L'Oréal 1998)

PROVISIONAL evidence grade of this record

Edward and Bettiann Gardner's hair-care company (Optimum, Care Free Curl); Black Enterprise Company of the Year 1989; merged with Carson (1988), sold to L'Oréal (1998); the Gardners' capital later revived the Regal Theater as the New Regal (1987).

Notes

Merged into canonical KG 2026-10-03 from ECON-001; source entity IDs: CTL-DR-ECON-001:ECON-057; source research type(s): business.

Sources

TheHistoryMakers.org (Bettiann Gardner biography; Edward Gardner EAC) (primary source)
Black Enterprise (June 1989; 45 Great Moments series)
Black Enterprise; TheHistoryMakers.org
City of Chicago New Regal Theater report (1989); TheHistoryMakers.org
TheHistoryMakers.org; Black Enterprise (2023)

Record CTL-E-1373 · CultureTechLens Knowledge Graph · evidence grade: PROVISIONAL · 5 sources (1 primary) · CTL research: ECON-001.
Directory: all entity records · the knowledge graph

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Cite as: CultureTechLens, “Soft Sheen Products, Inc. (CTL-E-1373),” CultureTechLens Knowledge Graph, October 2026. https://culturetechlens.com/graph/entities/ctl-e-1373/

Chicago: CultureTechLens. “Soft Sheen Products, Inc. (CTL-E-1373).” CultureTechLens Knowledge Graph. Chicago, IL: CultureTechLens, 2026. https://culturetechlens.com/graph/entities/ctl-e-1373/
APA: CultureTechLens. (2026). Soft Sheen Products, Inc. (CTL-E-1373) [Entity record]. CultureTechLens Knowledge Graph. https://culturetechlens.com/graph/entities/ctl-e-1373/
MLA: CultureTechLens. “Soft Sheen Products, Inc. (CTL-E-1373).” CultureTechLens Knowledge Graph, 2026, https://culturetechlens.com/graph/entities/ctl-e-1373/

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