NetNoir

CTL-E-3670 · Institution · company · 1995–present

PROVISIONAL evidence grade of this record

Afrocentric community website launched June 1995 by E. David Ellington (president/CEO) and Malcolm CasSelle (CTO), on AOL and the Web; the first outside company accepted into AOL's Greenhouse Program for 'infopreneurs.' Drew launch press from The New York Times and The Wall Street Journal; Fortune named it to its annual coolest-companies list. Office: 564 Mission St, Unit 4, San Francisco, CA 94105.

The record

Also known as: NetNoir Inc., netnoir.com

Notes

RELP83 new supporting entity (2026-10-06): created as the genuinely-needed founded/affiliated target for CTL-E-1037 E. David Ellington (NetNoir has no canonical entity; CTL-E-1073 'Malcolm CasSelle' is mis-typed Institution and cannot take Person predicates). Name-collision check clean against canonical entities.json. +3 claims (all Verified), +3 evidence. Provisional (tier 3-4 sources).

Relationships

E. David Ellington — founded by
NetNoir Inc. was co-founded by E. David Ellington (president/CEO) with Malcolm CasSelle (CTO).
Malcolm CasSelle — founded by
NetNoir was launched in June 1995 by E. David Ellington (president/CEO) and Malcolm CasSelle (CTO).

Referenced by

E. David Ellington — founded → this record
E. David Ellington — affiliated with → this record
Malcolm CasSelle — founded → this record
Malcolm CasSelle — affiliated with → this record

Sources

Adweek - IQ News: Insider - Prophet For Profit (NetNoir profile)
Wikipedia - Malcolm CasSelle
Encyclopedia.com - CasSelle, Malcolm and Ellington, E. David

Record CTL-E-3670 · CultureTechLens Knowledge Graph · evidence grade: PROVISIONAL · 3 sources · 6 mapped relationships · CTL research: RELP-001.
Directory: all entity records · the knowledge graph

Cite this record

Cite as: CultureTechLens, “NetNoir (CTL-E-3670),” CultureTechLens Knowledge Graph, October 2026. https://culturetechlens.com/graph/entities/ctl-e-3670/

Chicago: CultureTechLens. “NetNoir (CTL-E-3670).” CultureTechLens Knowledge Graph. Chicago, IL: CultureTechLens, 2026. https://culturetechlens.com/graph/entities/ctl-e-3670/
APA: CultureTechLens. (2026). NetNoir (CTL-E-3670) [Entity record]. CultureTechLens Knowledge Graph. https://culturetechlens.com/graph/entities/ctl-e-3670/
MLA: CultureTechLens. “NetNoir (CTL-E-3670).” CultureTechLens Knowledge Graph, 2026, https://culturetechlens.com/graph/entities/ctl-e-3670/

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Negro grocery store, Black Belt, Chicago, Illinois, Chicago, 1941Photo: Rosskam, Edwin, 1903-1985, FSA-OWI, Public Domain, via Library of Congress

Shoeshine, 47th Street, Chicago's main Negro business street, Chicago, Illinois, Chicago, 1941Photo: Rosskam, Edwin, 1903-1985, FSA-OWI, Public Domain, via Library of Congress

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