The Volume

CTL-E-5706 · Business · other · 2021–present

VERIFIED evidence grade — build store (JSON graph)

Combined Graph record U-06982 · provenance: build store (JSON graph), record CTL-E-5706.

The Volume is the sports media company and podcast network founded by broadcaster Colin Cowherd and launched on February 1, 2021, with iHeartMedia as its advertising sales partner. Built around Cowherd's own program and a roster of athlete- and creator-led shows — among them The Draymond Green Show — the network reported 1.2 million subscribers and a combined 40 million podcast downloads per month in 2022, and in September 2023 it signed DraftKings as the presenting sponsor of its podcast and video content. Its catalog includes, since May 2025, Joe and Jada, the podcast hosted by Fat Joe and Jadakiss and billed jointly by iHeartPodcasts and The Volume. Front Office Sports has reported investor interest in the company, which Cowherd has said he values above $100 million — a founder's figure, carried here as reported.

The record

• Also known as: The Volume Sports

Notes

STAGED 2026-10-16 (747 Program, Shorts Reverse-Gap Wave 6) — not merged; awaits founder merge go. Gate A: no match in the live graph (3,409 entities) under exact, normalized, alias, or token-containment screening, 2026-10-16. Supply: Named further gap — Priority Gaps packet (podcast network endpoint). Vital status: Company active at staging (verified October 2026). Photo HELD — candidate requires file-page-level license verification. Project ID: MEDIA-001 per wave precedent (staged 'CULTGRAPH' ID is not registered). MEDIA LAYER (staged 2026-10-16; full per-asset PHOTO-001 records + embed specs in the packet's staged JSON, Drive packet folder): map = N/A (No single fixed public place anchor governs this record under the media-layer rule; maps attach to places and ) | visual_assets = HELD: | chart = FILLED (CTL-created SVG (black / deep red / gold) built only from this record's sourced facts) | video = HELD (No CTL Short bills this subject in the Shorts Link Map catalog — full-catalog title sweep for the subject name) | audio = HELD (No CTL-owned or rights-cleared matching-entity audio at staging; the subject's own recordings are third-party )

Relationships

• Colin Cowherd — founded by
  The Volume (CTL-E-5706, Business) was founded by Colin Cowherd: the company's graph record states it was 'founded by broadcaster Colin Cowherd and launched on February 1, 2021,' and the Sports Business Journal's company profile lists 'Colin Cowherd (founder).' The Radio Hall of Fame's formulation is that he 'co-founded The Volume in 2021' with iHeartMedia as launch partner — that wording is preserved in Cowherd's record notes; the edge follows the SBJ/graph formulation. founded_by runs Business→Person in the schema.

Referenced by

• Joe and Jada — released by → this record

Sources

• Awful Announcing, 'Colin Cowherd is launching his own podcast network, The Volume' (January 31, 2021) — launch date and iHeart partnership [primary] (primary source · build store)
• Wikipedia, 'The Volume' — network history, show roster, 2022 audience figures, DraftKings sponsorship; cross-checked against Front Office Sports reporting, October 2026 (build store)
• Listen Notes, 'Joe and Jada' podcast listing — billed 'iHeartPodcasts and The Volume,' launched May 5, 2025 (build store)

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Record CTL-E-5706 · Combined Graph record U-06982 · CultureTechLens Knowledge Graph · 3 sources · 2 mapped relationships.
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Researched and maintained by the CultureTechLens research program · CultureTechLens Combined Graph, Release 2026-11-04. Corrections are public: the corrections log.

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