CULTURETECHLENSAlexa Rice
VERIFIED evidence grade — build store (JSON graph)
Combined Graph record U-07491 · provenance: build store (JSON graph), record CTL-E-6305.
Alexa Rice is the founder of Beech Beauty, a Chicago beauty company launched with a line of high-shine lip glosses, a portion of whose proceeds funds tree planting in underserved urban communities. Coverage in JWC Media and AfroTech (reporting WBEZ Chicago) identifies her as a granddaughter of John H. and Eunice Johnson, founders of Johnson Publishing Company (Ebony and Jet) and Fashion Fair, and reports that she developed the brand during the final year of her master's program at Harvard Divinity School. She was named to WVON's 40 Under 40 Game Changers Class of 2026.
Answer summary · this record in brief, from its own record text
Alexa Rice is the founder of Beech Beauty, a Chicago beauty company launched with a line of high-shine lip glosses, a portion of whose proceeds funds tree planting in underserved urban communities. Coverage in JWC Media and AfroTech (reporting WBEZ Chicago) identifies her as a granddaughter of John H.
Notes
Organization edge: Beech Beauty is not homed; a founded edge is BLOCKED until homed. Family relationship (granddaughter of John H. Johnson) is stated in the description from coverage; no family edge is staged because the Johnson endpoints' record identity for this purpose was not adjudicated in this pass. Photo HELD: no Commons/LOC file located 2026-10-21.
Relationships
- WVON 40 Under 40 Game Changers — related to
Named to the WVON 40 Under 40 Game Changers Class of 2026 as Founder, Beech Beauty.
Sources
- WVON 40 Under 40 Game Changers, 'The Class of 2026,' 40gamechangers.com/gamechangers (accessed 2026-10-21): lists Alexa Rice as Founder, Beech Beauty, among the 43 honorees named and pictured under the Class of 2026 heading. (primary source · build store)
- JWC Media, 'Rooted in Beauty' (accessed 2026-10-21): profiles Beech Beauty founder Alexa Rice, the lip-gloss launch and tree-planting mission, and her descent from Johnson Publishing founders John H. and Eunice Johnson. (build store)
- AfroTech, report on Alexa Rice and Beech Beauty (reporting WBEZ Chicago; accessed 2026-10-21): founder role, the brand's development during her Harvard Divinity School master's program, and proceeds funding tree planting in underserved communities. (build store)
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Record CTL-E-6305 · Combined Graph record U-07491 · CultureTechLens Knowledge Graph · 3 sources · 1 mapped relationship.
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Researched and maintained by the CultureTechLens research program · CultureTechLens Combined Graph, Release 2026-11-04. Corrections are public: the corrections log.
Cite this record
Chicago: CultureTechLens. “Alexa Rice (CTL-E-6305).” CultureTechLens Combined Graph. Chicago, IL: CultureTechLens, 2026. https://culturetechlens.com/graph/entities/ctl-e-6305/
APA: CultureTechLens. (2026). Alexa Rice (CTL-E-6305) [Entity record]. CultureTechLens Combined Graph. https://culturetechlens.com/graph/entities/ctl-e-6305/
MLA: CultureTechLens. “Alexa Rice (CTL-E-6305).” CultureTechLens Combined Graph, 2026, https://culturetechlens.com/graph/entities/ctl-e-6305/
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