L'Oreal

CTL-E-4851 · Business · manufacturing · 1998-present

VERIFIED evidence grade of this record

Cosmetics conglomerate that acquired Soft Sheen Products in 1998, keeping the SoftSheen name while gaining access to the Black hair-care market.

Sources

Black Enterprise - 45 Great Moments No. 14: Jheri Curl trend pushes Soft Sheen (June 1989)
columbusblack.com - Bettiann Gardner, Co-Founder Of Soft Sheen, Passes Away At 93

Record CTL-E-4851 · CultureTechLens Knowledge Graph · evidence grade: VERIFIED · 2 sources · CTL research: RELP-001.
Directory: all entity records · the knowledge graph

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Cite as: CultureTechLens, “L'Oreal (CTL-E-4851),” CultureTechLens Knowledge Graph, October 2026. https://culturetechlens.com/graph/entities/ctl-e-4851/

Chicago: CultureTechLens. “L'Oreal (CTL-E-4851).” CultureTechLens Knowledge Graph. Chicago, IL: CultureTechLens, 2026. https://culturetechlens.com/graph/entities/ctl-e-4851/
APA: CultureTechLens. (2026). L'Oreal (CTL-E-4851) [Entity record]. CultureTechLens Knowledge Graph. https://culturetechlens.com/graph/entities/ctl-e-4851/
MLA: CultureTechLens. “L'Oreal (CTL-E-4851).” CultureTechLens Knowledge Graph, 2026, https://culturetechlens.com/graph/entities/ctl-e-4851/

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